Where did DirecTV ever promise such? I would like to see that press release. DirecTV's UHD channel count has been the same in fact they have aired more UHD content than any other provider. Period. Again your showing your rear end here. UHD is not the same as 3D programming. Look at NASA TV for example. They were the first to launch an HD channel when HD came about. They are now the first to launch a UHD channel. They never launched a 3D channel. 3D died, UHD is just starting to take off. Your comments on reverse band are laughable as you have no clue on timelines at DirecTV. DirecTV wouldn’t of invested the type of capital into reverse band only to not use it. It takes time to fully build out facilities to support the type of initiative that is taking place. It just doesn’t magically appear overnight. In the case of ATSC 3.0 there is a strong broadcaster push to get ATSC 3.0 up. Because of this it will go quickly. You will see more at NAB. Irrelevant. This standard is about bringing quality programming to the viewers, addressing the shortcomings of the ATSC 1.0 system and adding in an ability for programmers to interact with viewers in a way that would change the way OTA broadcasts are perceived. I know of engineers who are changing the polarization of their antennas to circular so they can support mobile devices over ATSC 3.0. They want to interact with those devices. You use DirecTV's reverse band as an argument without knowing anything about what's really going on and how unrelated that is. Also, broadcasters can give two hoots about DXing. They want you to receive their local content, not content from 1200 miles away. Their purpose is to serve the viewers of their city. Finally, what you have here is a chicken and an egg scenario. The broadcasters are not going to put out content until they see enough UHD TV's into the wild. Were about at that point and I do believe black Friday sales of UHD TV’s will be the strongest ever pushing over that point where we will see an acceleration of channel launches in the next two years. As someone who follows the industry closely, there is a reason why you have Mobile TV Group, NEP and other production companies rapidly retrofitting their trucks to UHD. It's because UHD is far from dead and about to really kick off. ESPN has even said they want to do an UHD channel, FOX, CBS, and NBC does UHD productions now. These broadcasters would not be doing what they are doing if UHD was as dead as you say it is. Korea is a proof of concept that the technology works and works well, demographics of Korea vs the USA has nothing to do with proof of concept. Looks like the public wants UHD. Look at Xbox One X sales. They have pushed out 600,000 units in two months blowing away everyone’s expectations. Xbox One S and the Xbox One X does the same thing with only one difference. That difference is the X pushes out content in Native 4K resolutions whereas the S is limited. The fact they have pushed out 600,000 units sense launch shows the fact that the public wants UHD and is adapting it. It’s far from dead. The public won’t walk away because of the fact they know that this is the pathway to modernizing our already two decade’s old standard to meet the demands of today’s changing technology. People said the same thing during the HD transition and now HD is the standard in video with UHD becoming what HD was during the SD To HD transition. In 10 years from now UHD will be the standard and 8K / 16k will become the new UHD. So If I had to guess what the public is doing with there wallets, Xbox One X sales clearly show what they are doing and Black Friday sales will also indicate that UHD is far from the graveyard as you make it out to be.