CBS wants $5 per sub

[charlesrshell]

Yes they announced the number of hoppers out there at CES.

Sent from my iPhone using SatelliteGuys

What was the numbers?

 

[stardust3]

There was an announcement on here not long ago that 1 million hoppers had been installed. I'm sure it's more than that now, but probably nowhere near 2 million. The real question is how many use ptat & autohop that have a hopper.

 

[3HaloODST]

There was an announcement on here not long ago that 1 million hoppers had been installed. I'm sure it's more than that now, but probably nowhere near 2 million. The real question is how many use ptat & autohop that have a hopper.

Count me out, so subtract 5 from that 1 mil .

 

[lucky86]

I'm fairly certain the number is something around 2 million.

 

[stardust3]

I'm fairly certain the number is something around 2 million.

I stand corrected, you are right. It has been reported at CES over 2 million hoppers/joeys in 9 months.

 

[dwarren2]

I have a question. How does Autohop effect CBS's add revenue. If what a network can charge for commercials is based on ratings during Sweeps week and not on commercials watched, how does Autohop effect what they can charge?

 

[dare2be]

I stand corrected, you are right. It has been reported at CES over 2 million hoppers/joeys in 9 months.

Considering multiple hopper households, the number of subs then is probably in the low-to-mid 1-million range.

 

[cosmo_kramer]

I have a question. How does Autohop effect CBS's add revenue. If what a network can charge for commercials is based on ratings during Sweeps week and not on commercials watched, how does Autohop effect what they can charge?

It doesn't.

 

[dwarren2]

It doesn't.

That's what I thought. So why is CBS creating such a stick about Autohop?

 

[mike123abc]

That's what I thought. So why is CBS creating such a stick about Autohop?

It does not directly affect CBS's revenue at this time. But, if enough homes were known to have autohop, the networks advertisers would know and take it into account. The ratings track same day, same day + 1, same day +3 and same day +7 ratings. If autohop (and other provider's equivalent) took over they would lose all the + days from ratings.

 

[cosmo_kramer]

It does not directly affect CBS's revenue at this time. But, if enough homes were known to have autohop, the networks advertisers would know and take it into account. The ratings track same day, same day + 1, same day +3 and same day +7 ratings. If autohop (and other provider's equivalent) took over they would lose all the + days from ratings.

You could easily interchange the word autohop with DVR in your post. It has the same effect. How many people, regardless of provider, watch a recorded program on their DVR and don't skip through commercials??

 

[mike123abc]

You could easily interchange the word autohop with DVR in your post. It has the same effect. How many people, regardless of provider, watch a recorded program on their DVR and don't skip through commercials??

Because research has shown people do not skip every commercial when watching programs on their DVR. There may be an avid few that have never seen a commercial with quick prowess with a remote, but most people end up seeing some commercials, and some just do not bother to skip them.

 

[cosmo_kramer]

Interesting quote attributed to Moonves in this recednt article . Alert the Dish lawyers!!!

Even if half of DVR users are routinely skipping ads, CBS' Moonves counters the other half that are watching ads is the equivalent of found money.

"The DVR increases viewers and even assuming the 50% skipping commercials, the total number more than makes up for it," he said.

Higher DVR usage becomes a mixed blessing for TV industry

 

[mike123abc]

They used to only count live viewing in ratings. But, since people still watch ads on DVRed shows ratings now include same day DVRed events. They also track +days numbers.

 

[redelephants]

The networks are too busy trying to hold on to a dying delivery format. Eventually these networks are going to have to realize that we are moving toward, if not already there, an on-demand society. Instead of going after content providers to help improve their revenue stream, they should focus on the untapped on-demand markets. It's the same thing that happened with CD's, but without a Steve Jobs for television content, who's going to eventually open the eyes of these networks?

 

[jerryez]

If CBS adds $5 per sub, I will drop locals and just use my OTA signal for locals. If Dish stops me from recording locals on OTA, I will get a TiVo. I refuse to let my technology go backwards.

 

[John Kotches]

This is a negotiation. I seriously doubt it will end up @ $5.00/sub. My guess is it'll be a little higher than current carriage rates, whatever they are.

 

[stardust3]

If cbs gets their way you can count on the other networks to follow the money trail.

It would be nice also if dish would let us opt out of locals for a reduced rate & still include the guide data for us ota users. However I could live without the guide data for a reduced rate without locals.

 

[MikeD-C05]

I am surprised that the locals have stayed at $5.00 for so long as it is. OF course they are now hidden in the costs of the programming packs , so who knows if they are still that low. But you can bet if Cbs gets $5.00, then all the rest will want the same.

 

[cosmo_kramer]

Never accuse "The Big Bang Theory" star Kaley Cuoco of toeing the CBS company line.
Even as CBS is suing Dish over a feature in its Hopper service, the actress tweeted a paid endorsement for the satellite TV provider on Wednesday. CBS, ABC, Fox and NBC are locked in litigation with Dish over the Hopper's "Auto Hop" feature, which allows people to watch previously aired primetime shows - like "The Big Bang Theory" - without commercials.
Cuoco tweeted an ad for the Hopper that does not mention Auto Hop. Rather, it features friends watching TV on a tiny phone as they drink tiny beers, and notes that the Hopper allows people to watch their favorite programs on tablets and phones.

Kaley Cuoco shills for Dish, as her network sues them