Coca-Cola, TiVo To Deliver Revolutionary Music Program

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John Corn

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Coca-Cola, TiVo To Deliver Revolutionary Music Program Exclusively To TiVo(R) Subscribers
Monday October 6, 8:03 am ET
Top Music Acts From Geffen, Interscope A&M Records to Provide 'Exclusive Artist Content in "Coca-Cola ... Real" Branded Program
Product Highlights TiVo's Unique Capabilities for Delivering Long Form Branded Content


SAN JOSE, Calif., Oct. 6 /PRNewswire-FirstCall/ -- Starting Thursday, October 9, TiVo viewers will have an up-close and personal look at some of the hottest acts in entertainment, thanks to a new agreement between TiVo (Nasdaq: TIVO - News), the creator of television services for digital video recorders (DVRs), and The Coca-Cola Company. Through the agreement, Coca-Cola will be the first exclusive sponsor of a 25 minute entertainment program titled "Sound Check," that will feature exclusive behind-the-scenes content from Geffen, Interscope A&M artists such as Ashanti, Sting, Mary J. Blige and Leona Naess, and will be delivered exclusively to TiVo subscribers that schedule a recording to receive the special content.
http://biz.yahoo.com/prnews/031006/sfm094_1.html
 
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