Coke to market Cola with Natural no-calorie Sweetener

[dfergie]

Coca-Cola Life will go on sale this week in Argentina, where Coca-Cola has 50 percent of the soda market, compared with Pepsi's 16 percent share, according to industry newsletter Beverage Digest, which was first to report the news. There is no date for introducing the product elsewhere.

http://www.nbcnews.com/business/coke-market-cola-natural-no-calorie-sweetener-6C10460514

 

[navychop]

Coke zero is fine with me.

 

[SamCdbs]

This is the "strawberry-banana mix Jello situation" in action. Jello sells 90% market share in gelatin, but 90% of its sales are of 8 basic flavors. But it carries nearly 100 flavors, including the worst selling one, strawberry-banana mix. Why? Because it knows that stores have so much gelatin space and oddball Jello flavors push other brands versions of the 8 basic flavors off the shelf. Thus Coke makes infinite varieties of its market leading products, leaving no space for others.

 

[Cire]

I'm kind of curious about it. I drank Diet Coke for a long time, bit I started to feel really sick because of it. I wonder if this product will do the same thing? However, I'm not sure if I'm ready to pick up a carbonated drink again.

 

[navychop]

If you do, try Coke Zero. I can drink that fine, but not Diet Coke.