Coming Soon, High Definition for Video Gamers

Sean Mota

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http://www.nytimes.com/2005/04/28/technology/circuits/28monitor.html?

Coming Soon, High Definition for Video Gamers
ERIC A. TAUB

Published: April 28, 2005


hen high-definition technology is incorporated not just into television programs but into video games as well, it must be reaching a new level.

Anticipating Microsoft's next-generation Xbox and several new games in high definition, to be unveiled in May, Samsung is introducing a new line of wide-screen, liquid-crystal-display HDTV sets that it will promote in a joint effort with Microsoft.

To encourage young gamers and their parents to step up to high definition, the company has set the retail price of its new 23-inch model (LN-R238W) at $1,100, which is $500 less than the 22-inch model it replaces.


Samsung has also reduced the pixel switching speed to 12 milliseconds, from 16 milliseconds, to reduce or eliminate the visual smear often evident in fast-moving scenes on an L.C.D. panel.

Several players at once can watch the action, up to 170 degrees away from the center of the screen either horizontally or vertically, and hear it in SRS TruSurround, which simulates multispeaker surround sound. And future iterations may incorporate old games, like Pong, into the hardware, just as cellphones do.

"The gaming segment is one we paid no attention to in years past," said Jonas Tannenbaum, Samsung's director of marketing. "But it's a fast-growing segment. These people are intimate with their TV's."
 

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