It all depends. You USED to be able to get a new account on the same access card. However most of the reps will say each card belongs to the owner, and your SOL unless you get a new one. I also remember the reps being able to unmarry a card from one receiver and marry it to another, but like I said, most reps will no longer do that.
If you tell them your a new customer, and own your own equipment, they MIGHT GIVE you a card for free, but don't hold your breath.
Normally a new one is $20, and I think they overnight them.