I paid $167.50 to my door for mine back in May. I saw 'em as low as $130 to your door on ebay before the price hike!
Now that they have the card reader included $180 seems about right. Of course if you aren't going to subscribe to anything, you could give a crap about the card reader and you're stuck paying the premium.
It ought to be priced similar to the Pansat 3500s.