DDB Founder Maxwell Dane Dead At 98

[SatelliteGuys Reporter]

Add to My List Maxwell Mac Dane the last remaining founder of legendary ad agency Doyle Dane Bernbach died Sunday after a brief illness. He was 98. In 1949 he joined with Ned Doyle and William Bernbach to form Doyle Dane Bernbach the agency whose work was renowned for its wry wit and credited with defining an era in advertising through such campaigns as Think Small for Volkswagen We Try Harder for Avis and You don't have to be Jewish to love Levy's Rye bread.

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