DIRECTV and Google Enter into Ad Sales Partnership

[Scott Greczkowski]

DIRECTV and Google Enter into Ad Sales Partnership

Advertisers Will Be Able To Reach Eleven DIRECTV Channels Through Google TV Ads

NEW YORK, Aug 11, 2010 (BUSINESS WIRE) -- DIRECTV, the world's most popular video service, and Google announced today a strategic partnership in which Google will become the sales representative for a broad selection of advertising inventory on several cable networks carried on DIRECTV.

As a result of this partnership with DIRECTV national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including primetime. Google TV Ads customers will now be able to reach up to 30 million satellite households through both DIRECTV and existing partnerships.

"We are delighted to partner with Google and embark on this initiative together," said Bob Riordan, Senior Vice President, DIRECTV Advertising Sales. "Google TV Ads is an excellent advertising tool and will be a tremendous complement to DIRECTV's existing suite of innovative assets."

DIRECTV reaches 18.7 million TV households, which will allow Google TV Ads advertisers to reach a wide variety of engaged TV viewers, depending on the needs of any given ad campaign.

 

[Hemi 6.1]

What Happend to Dish Network and Google?

I thought that was the big plan.

 

[damjr]

What Happend to Dish Network and Google?

I thought that was the big plan.

I was thinking the same thing until I read the entire article. This kind of explains the method to the madness.


"The Google TV Ads network, launched in 2008, has served more than 100 billion impressions to date, according to the company. It lets advertisers buy national advertising inventory on several networks including NBC Universal cable channels as well as local avails on about 100 networks through Dish and now through DirecTV.

However, Google has not disclosed the amount of revenue it has generated through the TV advertising system.

DirecTV reaches 18.7 million TV households, while Dish has about 14.3 million subscribers.The two satellite TV operators earlier this year joined hands in an interactive TV advertising initiative, dubbed the Advanced Satellite Advertising Platform (ASAP), to jointly target large marketers."[/COLOR]