I have always wrote that Amazon ( who everyone thought would get it ) should price it around $100-200 to attract subscribers, since Amazon has so many Prime members.How much do you think sunday ticket will cost apple...lets say 1.5 billion... ( current price directv pays)divided by 300 means 5 million subs @ $300 to break even... but the true price is closer to 2.5 billion ..which is basically 8.3 million subs @ $300 to break even... the truth is directv only has 2 million subscribers to sunday ticket...There is no way you would ever be paying $300 for sunday ticket...it will be in the $600 + range
Good luck with reality
Since it has come to light that whoever gets it cannot do that, they ( amazon or Apple) will try other ways to make money with it, my guess will be advertising.
I do not believe it will be a good loss leader, Amazon already has most Households already.
Apple has the problem that people keep thinking they have to have a Apple Device, whenever you have to educate customers is not a good thing, by the time everyone figures it out, the contract will be half over.