DIRECTV to deploy programming from Mainland China

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Scott Greczkowski

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Sep 7, 2003
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DIRECTV's U.S. Chinese Audiences the First to Enjoy Top-Rated Content from Mainland China with the Exclusive Launch of Charming China
Charming China's Programming Brings Together China's Most Popular Channels to Ensure the Widest Coverage of Quality Content from the Mainland

EL SEGUNDO, Calif., Feb 12, 2010 (BUSINESS WIRE) -- DIRECTV, Inc., the world's most popular television service, continues to expand its International programming platform with the addition of a new, exclusive 24-hour Chinese channel, Charming China. Available only on DIRECTV's International programming platform to customers nationwide beginning Feb. 12, Charming China provides the newest and most popular Mandarin entertainment programs from nine popular provincial channels in China.

Charming China integrates a great diversity of programs such as entertainment news, talent shows, celebrity interviews, musical programs, and art programs to meet the lifestyle and demands of the overseas Chinese viewers. DIRECTV audiences will be the first to watch the latest episodes of their favorite programming produced by Hunan TV, Beijing TV, Jiangsu TV and other top-rated Chinese TV stations on Charming China.

"We are thrilled to announce the addition of Charming China to our rich lineup of Chinese channels," said Mutaz Alshuaibi, director, DIRECTV International. "With the launch of this exclusive new channel, our Chinese viewers will be able to enjoy the best and newest programming from all over China. DIRECTV offers culturally relevant content and captivating Chinese programming that is unlike any other content available in the U.S. market."

DIRECTV's programming philosophy of giving viewers quality entertainment is reflected in the choice of content for Charming China. Only the top-rated shows from the most renowned provincial stations were selected. Some of the programming highlights include:

Day Day Up (Hunan TV æ-å-èi'è-): A talk show featuring Chinese traditional etiquettes and proprieties, premiered in August, 2008, on Hunan TV. First idol group of boy hosts ever. It's a public morality themed talk show.

Happy Base Camp (Hunan TV æ-å-èi'è-): It is one of the longest running entertainment variety shows in China. This award winning TV program is hosted by five young, popular hosts, He Jiong, Li Weijia, Xie Na, Du Haitao and Wu Xin, called by Happy Family as a group.

Bravely Forward (Hunan TV æ-å-èi'è-): A breathtaking challenge show featuring all big stars and famous faces. The celebrities shown in the program will face the risky challenges they would never have thought of, studio-based or outdoor-style. For example, hugging the lion, water diving, and parachute jumping.

Backstage Story (Hunan TV æ-å-èi'è-): An affecting celebrity talk show designed and produced by senior TV professionals.

Work on Weekends ï¼^Jiangsu TV æ±Yè~èi'è-ï¼%: Hosted by Aya, Li Xiang, Li Chengxuan, Shen Dongjing, the program introduces a new and funny experience in job fields and solves working problems by the experiences of celebrities every week.

Stage for Common People ï¼^Beijing TV åOE-äé'"è-èï¼%: It is a stage produced by Beijing TV for common people to show their stories and talents.

Glorious Blooming (Beijing TV åOE-äé'"è-è): It's a special celebrity interview in which the celebrities will act their stories on the stage instead of just talking.

Beginning on Feb. 12, Charming China will be available to U.S. audiences on channel 2055 as a part of DIRECTV's International programming package MandarinDirect(R) III for only $19.99/mo. Customers must first subscribe to DIRECTV BASIC Choice($19.99/mo), PREFFERED CHOICE ($38.99/mo) or any DIRECTV base programming package ($29.99/mo. or above).

DIRECTV is also the leading provider of premium Cantonese and Mandarin TV entertainment. For Cantonese, DIRECTV offers TVB1, TVB2, TVB Entertainment, CCTV4, TVBS, and Tai Seng Entertainment. For Mandarin, DIRECTV offers Charming China, CCTV4, TVBS, CTI Zhong Tian Channel, Phoenix North America, Phoenix Info News, TVB8, and Tai Seng Sat TV. In addition to its rich Cantonese and Mandarin content, DIRECTV also offers access to over 255 English channels, including such popular channels as CNN, Discovery Channel, Animal Planet, Cartoon Network and Nickelodeon. Customers can receive more information on package selections or learn how to sign up by calling 800-378-5139 for Cantonese speaking customer service agents, or 800-572-4388 for Mandarin speaking customer service agents.

The DIRECTV's International platform has launched over 135 channels that deliver a wide variety of new programming in multiple foreign-languages, including Spanish, Russian, Hindi, Telugu, Tamil, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Portuguese and Greek, to emerging ethnic markets throughout the United States.
Who gives a flock? China? Seriously? Well, I guess they do kind of own us now.
Who gives a flock? China? Seriously? Well, I guess they do kind of own us now.
A lot of people do. D* is big with Chinese viewers. Go into Chinatown and you'll see tons of D* dishes attached to buildings. I may even look into this seeing as my in-laws (from China) are staying with us for the next few months.
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