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DIRECTV unlikely to keep NFL Sunday Ticket

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Who ever said that ST made a profit ???
They would make a profit if they didn't have to pay the NFL as much as they seem to ....
 
Who ever said that ST made a profit ???
They would make a profit if they didn't have to pay the NFL as much as they seem to ....
It brought subs to directv...over-all they made more with sunday ticket than without..much like locals
 
Potentially related.

Apple TV now has MLS on Wed/Thurs, MLB on Fridays.... NFL next?

View: https://twitter.com/MLS/status/1536741521185198080
Just read about the deal, $2.5 billion for 10 years.

Wonder how much it will costs subscribers or be a part of AppleTV ( unlikely unless they up the monthly price).

This is what happens when companies have a lot of cash ( Apple and Amazon), they make these type of deals ( Amazon bought MGM for example) , I have no idea if they can get the money back from Soccer Fans, I do not think Apple cares, they seem more interested in growing their streaming service for the future.

And again, I still believe Amazon has the best chance of making money with NFLST, I believe Apple will get it because they want to be king of the streaming world.
 
MLS will be a separate charge.
 
Yup, no cost information yet, but it's on the site linked above.

Fans can get every live MLS match by subscribing to a new MLS streaming service, available exclusively through the Apple TV app.​
 
And as cord cutters cut the cord to get away from expensive cable/sat driven by expensive sports... cord cutting services are adding sports to their programming. Hard to say, $2.5 billion over ten years isn't too far off what MLS was aiming for... (rumored at $300 million a year) but MLS isn't particularly popular nationally, it is bigger locally within team fanbases. So the value of this deal to Apple (or anyone that got it).

Comcast/NBC is paying $450 million for the EPL and that has linear broadcasting. $200 million more and Apple could have had football that'd been worth streaming. But I am not complaining. I like where the EPL is.
 
I have read different info on the Apple deal with the MLS. Some say it will be a separate stand alone service from Apple TV+, others say that one must first buy Apple TV+ in order to gain the ability to then pay yet more for the MLS. Some undisclosed number of games, however will be in the standard Apple TV+, some will be just "free" with no subscription at all, and Apple will "in the early years" sell some games to traditional linear TV channels.

This is, well, a massive overbid. The MLS is generally the lowest rated live sport shown. Ratings on "cable" channels are about 0.20. Last week it got 0.35 on a broadcast network. Its championship game gets a 0.4. That is awful.

Since at least some of the games will be included in regular Apple TV+, that means that at least some of the costs will be borne by its subscribers. This is not programming I wish to pay for.

Do the math. A million people, at best, watch it on free OTA TV. Assuming every single one would pay for it, which is a ridiculous assumption, and the price per season just to break even is $250.

Apple is overbidding for all sorts of content. At some point, especially considering the cellphone sales industry is reaching a new, more mature, stage (when you bought a new phone five years ago, it was better, if you buy a new phone next year, it will be blue) they have to start thinking about making logical decisions.
 
When you stream...you pick up better data to advertisers...if they stream on a phone...they can get shopping habits..where you drive...etc etc
 

I have to think bidding on soccer is a long term play. Everyone under 35 grew up playing soccer, while pop warner football is extinct here now. The demographics for sports ratings are going to change a lot between soccer and football over time, with the young (i.e. the most likely to lead the charge towards watching sports via streaming rather than linear) leading that charge.
 
What ????

Pop Warner Football is being played in every Grade School out there (most anyways).
You think all these highly touted High School players just appear when they get to HS ?
 
Soccer been around a long time...the problem is the American version is very boring compared to European and South American soccer...there is no passion for american soccer ...nobody cares
 
Yes, soccer will be tops in the US when cold fusion is.

Disclaimer, I am a soccer fan. But Disney paid $400 million a year for NHL. Comcast, $450 million for the EPL. $250 million is relatively cheap for sports programming, but it is also a bit higher than I think it is worth.
 
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