It’s DIRECTV’s 29th birthday on June 17! To celebrate and to see how far we have come, here are a few fun facts about the history of DIRECTV:
- DIRECTV is Born (June 17, 1994) The first DIRECTV system was bought by Lemoyne Martin at “Cowboy Maloney’s” electronics store in Jackson, MI
- The First Sports Package (1994) DIRECTV launches NFL Sunday Ticket, allowing football fans to watch the full slate of out-of-marker games on Sundays
- Entertainment to the Skies (2000) DIRECTV introduces the first live in-flight television service for airlines on JetBlue
- Going Local (2002) DIRECTV deploys the first local-into-local spot beam satellite to beam all local channels for the top 41 markets in the US
- Content in High-Definition (2005) DIRECTV launches High-Def local channels using Spaceway satellites, and followed with 100+ HD National channels, sparking the US’s appetite for HDTV
- A New Sports Experience (2008) DIRECTV launches the Game Mix channels with NFL Sunday Ticket, allowing customers to watch 8 games at once
- On the Move (2011) DIRECTV is the first service to allow you to take your DVR content on-the-go with the GenieGO product
- More Rooms, Less Wires (2014) DIRECTV launches the Wireless Genie Mini and Wireless Video Bridge, bringing high-def live video to any room in our customer’s homes without running extra wires
- First in 4K (2014) DIRECTV introduces the first 4K UHD content with Push VOD rentals, followed with live sports in 4K with the 2016 Masters Tournament (Golf) and 25 MLB games
- TV Wherever, Whenever (2016) DIRECTV NOW “General Market” streaming service launches with Cloud DVR
- Smart, Superior Streaming (2020) The AT&T TV premium streaming service launches nationally
- DIRECTV All-In on Video (2021) DIRECTV becomes a standalone company with a singular focus on video
- Gemini Product Launch (2023) DIRECTV’s first product launch in over 7 years