Discovery Familia Debuts on DIRECTV MAS In The U.S.

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Discovery Familia Debuts on DIRECTV MAS In The U.S. Discovery's Premier Spanish-Language Channel Now Available to DIRECTV Mas Customers NationwideEL SEGUNDO, Calif.--(BUSINESS WIRE)--Aug. 9, 2007--With its launch today on the DIRECTV Mas(TM) programming service, Discovery Familia makes its debut in the United States. The new channel is designed to enhance and enrich the lives of children and parents alike by bringing them the best educational and entertaining, family-oriented Spanish-language programming available.
Discovery Familia delivers a variety of daytime and evening programming, tailored to fit the needs of its viewers. During the day the channel offers high-quality preschool entertainment and provides parents with tools to motivate their children to investigate the world around them. The evening programming is geared towards women and children and focuses on culturally-relevant travel, health, beauty, nutrition and design topics.
"DIRECTV Mas understands the important role family plays within the Hispanic household," said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. "Through channels such as Discovery Familia, we strive to support essential family values by bringing wholesome entertaining and educational content into the home. Our goal is to stimulate and inspire children through the programming we deliver so they can learn in an engaging manner."
Discovery Familia is now available in DIRECTV Mas(TM) programming packages beginning with Basico at $29.99 per month and features popular programs, including:
Discovery Familia Daytime -- Hi-5 - This vibrant and interactive program offers a world of learning through imagination based on music, movement and laughter. -- Pokoyo - This preschool show features Pokoyo, a fun loving preschooler who, together with his friends, explores and discovers the world around him. -- Animal Jam - A jungle is the setting of the ultimate pre-school music and movement party for the 2-6-year old set. This live-action series has a very specific movement curriculum including dances, games and songs. This wild, pulsing world of rhythm and song uses real kids, puppet characters and footage of live animals in motion to challenge children to master movements and use their bodies to express creative ideas and emotions. Discovery Familia Evening -- Espacio Vital - This series provides a practical guide on nutrition, fashion and health to optimize the natural beauty within everyone. -- Bizarre Foods - The show sets on a quest to find the world's most bizarre and exotic foods and takes the viewers behind the scenes to savor local cuisines of countries all over the world. -- Not Your Average Travel Guide - Series of half hour travel guides hosted by TG's - real people who bring the audience along on a personalized tour of some of the world's coolest cities, amazing places and exciting events."The launch of Discovery Familia on DIRECTV Mas(TM) allows us to engage a broader audience and strengthens our commitment to provide the highest-quality Spanish-language programming for women, children and families," said Luis Silberwasser, senior vice president and General Manager, Discovery Networks U.S. Hispanic Group. "Our aim is to help preserve cultural roots and native language by offering content the entire family can enjoy together, and also provide parents with captivating travel and lifestyle programming to address their interests."
DIRECTV Mas(TM) offers the widest array of Spanish- and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 55(a) Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Mas(TM) programming offers sports, movies, music, news and educational networks, and access to more than 250 English-language channels of DIRECTV programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVmas.com or call 1-866-363-1212. (a)Includes English-Language broadcast channels with alternate Spanish audio.
Source: DIRECTV Investor Relations
 
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