All the more reason to bundle sports packages as separate. If you want sports, sports, sports, fine--pay for them. If you don't, then you don't have to pay for them. Personally, I could care less about the sports packages but I know there are people who can't live without them--and I'm fine with that. ESPNs, and FOX RSN, etc... I know, I know--it's easier said than done... but part of the reason is because it's never really been done that way before (at least in USA).. But it's the laws of contracts... NOT the laws of physics that is keeping it from happening.
If there was a 'cartoon' package I would get that (for the kids) because I have kids... (Well, for me too, can't live without the classic Bugs, Daffy, and road runner LOL stuff!!) I know there's lots of viewers out there without kids where Disney and cartoon channels are worthless... So why should they pay?