From what I've heard, Dish can't get some of those channels because other Pay TV providers have shelled out mega-$$$ for exclusivity contracts, or the programmers are demanding exorbitant amounts of ca$h. Yes, if you're a yankee fan, YES might be nice, but would you be willing to pay $15/month or more for it, or make everybody's rates go up again like the Viacom Crap? I'm certain plenty of people felt like "If it means that I'll have to pay Dish Network a lot more $, my kids can just do without Sponge Bob, and I don't want my teenagers watching MTV anyhow, I've seen cleaner content on the adult channels!" (To quote one person I read about on a forum elsewhere)