DISH NETWORK® LAUNCHES PASIONES, A NEW 24-HOUR CHANNEL DEDICATED TO TELENOVELAS
Pasiones Exclusive to DISH Network Latino Customers and Enhances Already Robust DishMEXICO Package
Miami and Englewood, Colo., November 25, 2008 – DISH Network Corporation (NASDAQ: DISH), the nation's third largest pay-TV provider and digital television leader, today announced the launch of Pasiones (OpenDNS), a new 24-hour Spanish channel fully dedicated to the soap opera/telenovela genre. Pasiones airs exclusively on DISH Network Channel 834, and enhances DISH Network’s new comprehensive DishMEXICO package, which caters exclusively to the U.S. Mexican audience. The channel is also available via DISH Network's DishLATINO packages.
Pasiones is a unique 24-hour channel that combines top-rated Latin American soap operas, including the most recent high definition productions, and never-before-seen, exclusive behind-the-scenes content. Pasiones’ approach is based on offering the widest variety of telenovelas produced in Argentina, Brazil, Mexico, Chile, Colombia, Peru, Venezuela, Uruguay and the U.S. “La Baby Sister,” “Porque Diablos,” “Tormenta de Pasiones,” “Puerto de los Milagros,” “Metamorfosis,” and “Kachorra” are some of the high-quality soap operas included in its programming lineup.
”The soap opera is one of the most important entertainment sources in Mexico and Latin America, thus we are confident that the Hispanic audience in the U.S. will celebrate the arrival of Pasiones – the only channel that offers a perfect mix of variety and quality of telenovelas from across Latin America,” said Juan Pablo Santos, Pasiones General Manager. “Pasiones´ multicultural approach will definitively take passion for telenovelas to the next level.”
“DISH Network is continuously looking to satisfy the Latino community’s entertainment needs through unique and exclusive high quality programming,” said Eric Sahl, senior vice president of Programming for DISH Network. “We are very pleased to add Pasiones to our DishLATINO and DishMEXICO packages, providing Latinos living in the U.S. the best selection of telenovelas and giving them an exclusive opportunity to stay connected to their culture for a low introductory price of $9.99 per month.”
DISH Network customers have exclusive access to Pasiones for as little as $9.99 per month for the first six months via its newly-launched DishMEXICO package, which features more than 50 popular channels plus local channels (price goes up to $19.99 once promotion period has ended). For more information about DishMEXICO, visit Dish Latino or call 1-888-599-DISH (3474).
The Pasiones programming line-up has been carefully designed with an intent to appeal to the Mexican-American audience with actors, stories and telenovelas that have been successful with the Mexican audience. Such actors include Sebastián Ligarde, Gerardo Albarran, Alejandra Lazcano and Lupita Ferrer, among many others.
Pasiones was successfully launched in Latin America in July 2008, and since then, has obtained daily primetime averages comparable to many of the well-established TV channels in the region, and in most of the countries, broke into the Top 25 ranking in its first month of operations.
Pasiones Exclusive to DISH Network Latino Customers and Enhances Already Robust DishMEXICO Package
Miami and Englewood, Colo., November 25, 2008 – DISH Network Corporation (NASDAQ: DISH), the nation's third largest pay-TV provider and digital television leader, today announced the launch of Pasiones (OpenDNS), a new 24-hour Spanish channel fully dedicated to the soap opera/telenovela genre. Pasiones airs exclusively on DISH Network Channel 834, and enhances DISH Network’s new comprehensive DishMEXICO package, which caters exclusively to the U.S. Mexican audience. The channel is also available via DISH Network's DishLATINO packages.
Pasiones is a unique 24-hour channel that combines top-rated Latin American soap operas, including the most recent high definition productions, and never-before-seen, exclusive behind-the-scenes content. Pasiones’ approach is based on offering the widest variety of telenovelas produced in Argentina, Brazil, Mexico, Chile, Colombia, Peru, Venezuela, Uruguay and the U.S. “La Baby Sister,” “Porque Diablos,” “Tormenta de Pasiones,” “Puerto de los Milagros,” “Metamorfosis,” and “Kachorra” are some of the high-quality soap operas included in its programming lineup.
”The soap opera is one of the most important entertainment sources in Mexico and Latin America, thus we are confident that the Hispanic audience in the U.S. will celebrate the arrival of Pasiones – the only channel that offers a perfect mix of variety and quality of telenovelas from across Latin America,” said Juan Pablo Santos, Pasiones General Manager. “Pasiones´ multicultural approach will definitively take passion for telenovelas to the next level.”
“DISH Network is continuously looking to satisfy the Latino community’s entertainment needs through unique and exclusive high quality programming,” said Eric Sahl, senior vice president of Programming for DISH Network. “We are very pleased to add Pasiones to our DishLATINO and DishMEXICO packages, providing Latinos living in the U.S. the best selection of telenovelas and giving them an exclusive opportunity to stay connected to their culture for a low introductory price of $9.99 per month.”
DISH Network customers have exclusive access to Pasiones for as little as $9.99 per month for the first six months via its newly-launched DishMEXICO package, which features more than 50 popular channels plus local channels (price goes up to $19.99 once promotion period has ended). For more information about DishMEXICO, visit Dish Latino or call 1-888-599-DISH (3474).
The Pasiones programming line-up has been carefully designed with an intent to appeal to the Mexican-American audience with actors, stories and telenovelas that have been successful with the Mexican audience. Such actors include Sebastián Ligarde, Gerardo Albarran, Alejandra Lazcano and Lupita Ferrer, among many others.
Pasiones was successfully launched in Latin America in July 2008, and since then, has obtained daily primetime averages comparable to many of the well-established TV channels in the region, and in most of the countries, broke into the Top 25 ranking in its first month of operations.
