Remember I was the first to criticize Direct when they had a misleading commercial during a baseball game. The commentator said, "Get every game in HD all year long on DirecTV." I came out and actually said they were lying. I have since changed it to misleading.
They can make creative commercials that are successful that do not invlove stretching the truth or misleading the viewers. Most of the Dish commercial I posted about was creative, accurate, honest, and successful. They did not need to mislead the viewers with their sports comment.
