Emotiva: Coming to a Store Near You

[gadgtfreek]

Emotiva, the popular Web-only supplier of “affordable high-end” audio gear, will be Web-only no more.

Company founder Dan Laufman has announced that, after 11 years online, the brand will move into select brick-and-mortar specialty retailers, with somewhere between 30 and 50 dealers signed before the end of this year.

Lest Emotiva’s loyal following of online customers—now said to be 60,000 strong—think this means a boost in prices to cover the required brick-and-mortar retail margins, not to worry. Laufman said the company can sell to dealers at prices that support industry-standard profit margins with no change in its current online strategy. Laufman’s long background in design and OEM production for other brands allows Emotiva to design smart, cost-effective, high-value audio products to begin with, he says. That has now combined with the firm’s growing sales volume and long-established willingness to accept lower margins to open a new door.

http://www.soundandvision.com/content/emotiva-coming-store-near-you

 

[jevans64]

I don't think I've ever paid "retail price" for Emotiva gear. They always have 10% and 15% sales. The B&M merchandise can be strictly what their regular list price is when not having a sale. Getting their Pro stuff in a Railroad Bazaar or Guitar Center and their amps in local specialty AV shops could boost the brand.

 

[gadgtfreek]

They really have grown.