I cant remember exactly what I did when I ordered it. But IIRC, I just changed it to one of the gameplan channels on Saturday before the first game started, and it brought up a prompt saying "Would you like to purchase this program" or something like that and then it gave me the option of purchasing it for the season or the one day pass, and I chose the one day pass. Also you are right on the cost, it is $21.95/week