Awful Announcing: ESPN To Get Interactive With You In 2009
Beginning in summer 2009, the Walt Disney Co. sports-entertainment network will offer three new iTV products, tentatively titled ESPN My Vote, ESPN In Game Extra and My Bottom Line. Specific cable-distribution partners have yet to be determined, but ESPN My Vote and ESPN In Game Extra will each employ EBIF middleware technology, already available in millions of set-top boxes nationwide, while My Bottom Line will use Tru2way technology, the cross-cable software that powers cable operators' interactive programming guides, games and other programs.
ESPN My Vote is an interactive feature that will enable viewers to participate in voting and polling during live broadcasts of "SportsCenter," "College Football Live," College Football telecast, Major League Baseball telecasts and "Baseball Tonight."
ESPN In Game Extra will give viewers the option to access additional game stats during live telecasts, including player tracking, scores, standings and schedules.
My Bottom Line refers to the bottom line, or news scroll across the bottom of the TV screen, which fans will be able to customize to their favorite teams or cities, regardless of geography. So a Cleveland sports fan in New York could customize scores for the Cavs and the Browns, with live access to stats, standings, research and even information about fantasy players.
Beginning in summer 2009, the Walt Disney Co. sports-entertainment network will offer three new iTV products, tentatively titled ESPN My Vote, ESPN In Game Extra and My Bottom Line. Specific cable-distribution partners have yet to be determined, but ESPN My Vote and ESPN In Game Extra will each employ EBIF middleware technology, already available in millions of set-top boxes nationwide, while My Bottom Line will use Tru2way technology, the cross-cable software that powers cable operators' interactive programming guides, games and other programs.
ESPN My Vote is an interactive feature that will enable viewers to participate in voting and polling during live broadcasts of "SportsCenter," "College Football Live," College Football telecast, Major League Baseball telecasts and "Baseball Tonight."
ESPN In Game Extra will give viewers the option to access additional game stats during live telecasts, including player tracking, scores, standings and schedules.
My Bottom Line refers to the bottom line, or news scroll across the bottom of the TV screen, which fans will be able to customize to their favorite teams or cities, regardless of geography. So a Cleveland sports fan in New York could customize scores for the Cavs and the Browns, with live access to stats, standings, research and even information about fantasy players.
