Esquire Network’s First Live Event Is the Running of the Bulls

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Call it Esquire Network‘s Hemingwayesque answer to Shark Week. The NBCUni cable outlet said today that its first live original broadcast event will be eight consecutive nights of the Running of the Bulls from Pamplona, Spain. The network will go live from 2-2:30 AM ET nightly from July 7-14, with the West Coast getting the potentially gore-y tape-delayed feed three hours later. Wilshire Studios is producing, and Telemundo’s Guad Venegas will host the nightly doings, for which 25 cameras will be set up along the route from the Santo Domingo corral to the Plaza de Toros.

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