Wow... I guess he isn't being paid by the BDA. I hope all the pundits that beat up HD DVD for low bitrates and lack of studio support last year now beat on the Blu camp for this profile mess and stratospheric prices. Seriously, prices need to come down. (I'll go purple if I get a non-2.0 stadalone under $200 or a PS3 under $280.)
On that note, having officially backed the Blu-ray Disc format since June of last year, we here at The Digital Bits have some suggestions to all the Blu-ray Disc studios and manufacturers as to how best to make Blu-ray an easy choice for consumers going forward. You BD guys listening? Yeah, I know you are. Here goes:
1. Blu-ray Disc hardware prices obviously need to come down by the 4th quarter to attract more mainstream consumers to the format. Offering Blu-ray player/HDTV deals makes sense, given the FCC's mandated deadline to switch to all-digital broadcasting by early next year (at midnight on 2/17/09 to be exact - click here for details), but it would be good if there were at least a few BD players priced in the $250 range or better by the holidays.
2. The Blu-ray Disc Association needs to make profile 2.0 support MANDATORY on all new players ASAP, and all hardware manufacturers need to make their new player models profile 2.0 compatible ASAP in order to avoid consumer confusion. THIS IS VERY IMPORTANT. We're getting many e-mails from readers who are interested in buying into Blu-ray now but are confused by the multiple profiles (and if that's you, I'll explain them in a moment). This is especially important when you consider how many firmware updates have been required to ensure hardware compatibility with software - built-in Internet connectivity is key to making this process easier and more consumer friendly.
3. Blu-ray Disc software prices should come down a little as well in time for the holidays. They're still too high for most people - definitely too high to encourage impulse purchasing. Rebates and incentives should be offered to encourage BD upgrades of catalog titles for people who may already own the same titles on DVD (as Buena Vista has recently done). It also wouldn't hurt to have a few more MAJOR and much-loved catalog titles available on Blu-ray before the end of the year (including more older classics). There's no better incentive for a movie-lover to upgrade than the release of a favorite film title in 1080p quality, and at a price that isn't going to break the budget.
4. The Blu-ray supporting studios who have previously supported HD-DVD need to release Blu-ray versions of those titles previously exclusive to HD-DVD ASAP. This is especially important with key titles like The Matrix, V for Vendetta, Heroes: Season One, Battlestar Galactica: Season One, Transformers, Top Gun and Star Trek: The Original Series Remastered - Season One. Those titles encouraged many people to buy HD-DVD players, and now many of those people feel like they've been led up the creek without a paddle. Meanwhile, the exclusivity of those titles to HD-DVD is a major sore spot with Blu-ray consumers. There's a lot of goodwill that needs to be restored all around with high-def consumers (Special word to Paramount and DreamWorks: Having now abandoned your high-def consumers not once but TWICE, you guys have a LOT of work to do in this area).
5. ALL BLU-RAY DISC TITLES, WHENEVER POSSIBLE, SHOULD BE RELEASED WITH LOSSLESS AUDIO. In the same way that anamorphic enhancement became standard on DVD to ensure the highest video quality possible, lossless audio is critical to ensuring the highest sonic quality on Blu-ray. 1080p video is clearly stunning, but it needs the sound to match it.
So that's our advice to the Blu-ray camp.