AT&T U-Verse TV to Include NFL Network
San Antonio, Texas, July 13, 2006
AT&T Inc. (NYSE: T) and NFL Network today announced a distribution agreement to deliver NFL Network programming as part of the AT&T U-verse TV channel lineup. Standard-definition and high-definition feeds of the NFL Network, as well as video on demand programming, will be available to AT&T U-verse TV subscribers.
Under the agreement, NFL Network will provide its 24-hour, year-round network to AT&T U-verse TV subscribers including: nearly 2,000 original hours of programming, which incorporates 168 game telecasts, including the Thursday-Saturday regular-season primetime games from the upcoming 2006 NFL season on high-definition and standard-definition feeds, as well as access to all key annual NFL events such as the preseason, regular-season, postseason, Super Bowl, Pro Bowl, NFL Scouting Combine, mini-camps, the NFL Draft, training camp and free agency news.
"AT&T U-verse is committed to offering the very best in entertainment and sports to our customers," said Dan York, head of programming, AT&T. "The NFL is the leading sports league, and we are pleased to offer its network and on-demand content, featuring the new Thursday and Saturday evening games in both standard-definition and high-definition."
"NFL Network is in sync with AT&T U-verse TV to provide an advanced and personalized entertainment experience," said Brian Decker, NFL Network's vice president of national accounts. "We are eager to be part of the AT&T U-verse experience and to further diversify our customer footprint by delivering NFL Network to U-verse subscribers."
AT&T U-verse TV is powered by Project Lightspeed, the company's initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo! High Speed Internet, U-verse Enabled and, in the future, Voice over IP services. AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.