By Jon Lafayette
Source & More: tvweek.com
Home Depot has made a unique deal with NBC for spots that highlight the local weather forecast for consumers looking to do garden work over the weekend.
The unusual spot combines a live forecast, either localized or regionalized, with the reach of a national advertising buy. Also, it is designed to hold the attention of viewers who might zip, zap, fast-forward or otherwise avoid a less relevant commercial message.
Source & More: tvweek.com