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- Nov 29, 2003
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I was reading this article
That said this-
Last summer, for the first time, streaming services like Netflix and Amazon Prime claimed the largest share of the television viewing audience, surpassing both cable and broadcast TV. Streaming captured 34.8 percent of July viewers, according to Nielsen data, compared to 34.4 percent for cable and 21.6 percent for broadcast.
And then, sometime in the second half of 2022, cord-cutters became the majority. The share of cable and satellite television subscribers dipped to 48 percent, according to a report from Samba TV, a television technology company.
Now I do not consider those with YTTV and the likes, Cord Cutters, but they still do not have Traditional Cable/Satellite delivered Live TV, so I decided to do the math.
There are, now, 129 Million Households in the United States.
In 2015, there were 100 Million Cable/Sat Subscribers , no streaming Live TV Service.
Today, there are 66 Million Live TV subscribers, including Cable, Satellite and Streaming.
Roughly, Streaming Live TV has 14 Million subs including all of them.
So that means, Cable/Satellite now has, roughly, 51 Million Households
So in just 8 years, lost 49% of their subscribers and by the end of this year, expected sub count to be, roughly, 45 million households.
That means a total loss of 55% since 2015 at the end of 2023.
But out of 129 Million households, 45 million will mean only 35% will get Cable/Satellite Delivered Live TV by the end of 2023.
Imagine what 2024 will be like.
Cable TV ‘cord-cutters’ became the majority in 2022
The steady decline of cable and broadcast television, and the rise of streaming services, reached a sort of inflection point over the past year. Last summer, for the first time, streaming ser…
thehill.com
That said this-
Last summer, for the first time, streaming services like Netflix and Amazon Prime claimed the largest share of the television viewing audience, surpassing both cable and broadcast TV. Streaming captured 34.8 percent of July viewers, according to Nielsen data, compared to 34.4 percent for cable and 21.6 percent for broadcast.
And then, sometime in the second half of 2022, cord-cutters became the majority. The share of cable and satellite television subscribers dipped to 48 percent, according to a report from Samba TV, a television technology company.
Now I do not consider those with YTTV and the likes, Cord Cutters, but they still do not have Traditional Cable/Satellite delivered Live TV, so I decided to do the math.
There are, now, 129 Million Households in the United States.
In 2015, there were 100 Million Cable/Sat Subscribers , no streaming Live TV Service.
Today, there are 66 Million Live TV subscribers, including Cable, Satellite and Streaming.
Roughly, Streaming Live TV has 14 Million subs including all of them.
So that means, Cable/Satellite now has, roughly, 51 Million Households
So in just 8 years, lost 49% of their subscribers and by the end of this year, expected sub count to be, roughly, 45 million households.
That means a total loss of 55% since 2015 at the end of 2023.
But out of 129 Million households, 45 million will mean only 35% will get Cable/Satellite Delivered Live TV by the end of 2023.
Imagine what 2024 will be like.