Once Streaming is dominant media source, then you will see people start cutting out streaming sources and go back to OTA and Free Tv stations, due to price increases. Will come back full circle to the 1950s with 3 or 4 ota stations to watch for free.
I can already see that with every merger they are just consolidating back to cable again. Paramount wants Warner/ Discovery and CNN and Hbo will go away as a stand alone and become merged with Paramount. Showtime is no longer a stand alone source. Now merged into Paramount. We will end up with all the extra sources consolidated to 3 or 4 sources and we will be back to cable with ever increasing prices.