Well, the promise of ATSC OTA & interactivity is now here.
I was skipping thru commercials on a program I recorded off Dish and saw something in a hair club commercial. The top right had a "bug" that said "Press Select for a brochure" sorta like the interactive weather. It's creeping into commercials now. I guess Dish then automatically matches name and account and sends it to hair club to send you a brochure. Easy. Too easy. I wonder if it works on recorded programs as well as live.
I was skipping thru commercials on a program I recorded off Dish and saw something in a hair club commercial. The top right had a "bug" that said "Press Select for a brochure" sorta like the interactive weather. It's creeping into commercials now. I guess Dish then automatically matches name and account and sends it to hair club to send you a brochure. Easy. Too easy. I wonder if it works on recorded programs as well as live.
