Dump Apple... in what respect, Tom?
Equipment or stocks?
Equipment- Flash is being withheld from Apple consumer devices because it is considered by Apple to be bloat and will hamper the speed, battery life and stability of it's functions. Apple considers that there are alternatives to Flash and knows now that because of it's increasing market share in consumer devices ( ipods, ipads, iphones) developers of websites and apps are avoiding Flash now in favor of the newer replacements, vis a vis html5.
Stock and company growth- Today, Adobe released CS5 yet it's stock fell nearly 1%. Is Flash key to CS5? I don't think so. I stopped upgrading at CS3 and never really got into Flash in my content work. Meanwhile, Apple continues to grow and has yet to repeat it's own history of falling back after a new product release. This time for over a week Apple continues to grow in share value. So, Adobe is a sell and Apple remains a buy.
Here's the way I look at it. Apple is growing in the direction of consumer ( non-geek ) people who simply want to do stuff in a 21st century way and not be bothered by the hassles of compatibility, BSD's, and complete setups and installs. They just want their content fast and easy and don't care if they get the app from itunes or from amazon, microsoft. As long as it does what they want and it was easy to get. Adobe needs to realize that if they want to remain in the content creation business, they will need to produce creation tools that build for what people want today, not try to force the industry to use an out of date tool from yesterday.
As a user- you need to decide if what you want is to be open and free but risky and complicated or simple and easy but tightly controlled and more expensive.
Personally, I will continue to buy Apple stock but use the products that suit MY NEEDS. In some cases, it will be Microsoft, and Google while others it will be Apple. I will also continue to buy Google stock as well as Microsoft. Adobe is not on my own or shopping list at this time, neither for stocks or products.