I love the Big Ten Network during college football and basketball season but they even have trouble filling their schedule with entertaining stuff to watch 24/7. That is an entire conference. It just doesn't make sense for one school to have their own network that can only show 2 football games for the entire year.
I agree...it's difficult developing sports material for a 7x24x365 network, from scratch. They do a great job during the fall/winter sports season...and I love how they produce the team shows and provide around-the-league news coverage. What most people don't realize is that they have greatly expanded coverage of many other sports (e.g., wrestling, womens sports, gymnastics, etc.) however, I would love to see them continue to expand coverage of these sports. Additionally, they don't show nearly enough hockey! However, I suspect this will change quickly when the Big Ten Hockey Conference faces-off in their inaugural year in the 2013-2014 season. The biggest problem with the hockey conference (my opinion) is there are only six universities fielding a hockey team: Michigan, Michigan State, Minnesota, Wisconsin, Ohio State, and Penn State who are busy forming a team. Personally, I think you may see Illinios, Indiana, Purdue, Iowa, Nebraska and Northwestern evaluate fielding a hockey team thanks to the Big Ten hockey conference and BTN. We shall see.
Regardless, I don't know how the Longhorn Network can survive...Big 12 Network (if they survive), sure...Texas Longhorns...no way! People living outside of Texas don't realize the entire state of Texas isn't enamored with Longhorn football...a lot of folks avidly follow the Aggies, Red Raiders, etc. Additionally, there are a large number of Sooners and Razorbacks fans living in North-Texas that cannot stand the Longhorns. IMO, the Big 12 is going to explode after this season. We shall see.