NBC ANNOUNCES NEW MID-SEASON SCHEDULE

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UNIVERSAL CITY, Calif. – November 15, 2010 – NBC today made several mid-season schedule announcements, including the premiere dates for four new series – the dramas “The Cape” and “Harry’s Law,” the comedy “Perfect Couples” and the alternative series “America’s Next Great Restaurant.” The lineup also includes series time period changes for “Law & Order: Los Angeles,” “Chase,” “Law & Order: Special Victims Unit” and “Parenthood.”

Additionally, returning series “Parks and Recreation,” “The Biggest Loser: Couples,” “Who Do You Think You Are?,” “Minute to Win It,” “The Marriage Ref” and “The Celebrity Apprentice” resume on the schedule while other moves maximize the amount of original, non-repeat programming on the network.

Following are night-by-night details:

Mondays
The new action-filled drama “The Cape” will premiere with a two-hour episode on Sunday, January 9 (9-11 p.m. ET). An encore broadcast of the two-hour episode airs Monday, January 10 (9-11 p.m. ET) with new episodes starting in its regular time period on January 17 (9-10 p.m. ET). The highly buzzed-about drama “The Event” returns with a two-hour edition on Monday, February 28 (9-11 p.m. ET) and begins airing in its regular 9-10 p.m. (ET) time slot on March 7. The new drama “Harry’s Law” debuts at 10-11 p.m. (ET) starting on January 17. “Parenthood” will return on January 4 with new episodes in its current time period (Tuesdays, 10-11 p.m. ET) and will move to Mondays on March 7 at 10-11 p.m. (ET) with original episodes to complete its second season. “Chuck” continues at 8-9 p.m. (ET) on January 17.

Tuesdays
The new season of “The Biggest Loser: Couples” premieres on Tuesday, January 4 at 8-10 p.m. (ET). “Law & Order: Los Angeles” will move to Tuesdays at 10-11 p.m. (ET) on February 8.

Wednesdays
Beginning January 5, “Minute to Win It” returns at 8-9 p.m. (ET). The freshman drama “Chase” relocates to a new night and time at 9-10 p.m. (ET) beginning January 12. “Law & Order: Special Victims Unit” moves to a new time beginning with a two-hour episode from 9-11 p.m. (ET) on January 5 before resuming in its regular time of 10-11 p.m. (ET) the next week. The new alternative series “America’s Next Great Restaurant” premieres from 9-10 p.m. (ET) on March 16.

Thursdays
The new Thursday-night lineup features wall-to-wall comedy beginning January 20 with “Community” at 8-8:30 p.m. (ET) followed at the new comedy “Perfect Couples” at 8:30-9 p.m. (ET). “The Office” continues at 9-9:30 p.m. (ET) and “Parks and Recreation” returns from 9:30-10 p.m. (ET). NBC opens a new hour of humor with “30 Rock” moving to 10-10:30 p.m. (ET) and the freshman series “Outsourced” concludes the night at 10:30-11 p.m. (ET).

Fridays
The alternative genealogy series “Who Do You Think You Are?” returns on January 21 (8-9 p.m. ET). “Dateline NBC” will return on January 7 (9-11 p.m. ET).

Sundays
“The Marriage Ref” returns for its second season on March 6 (8-9 p.m. ET) followed by the return of “The Celebrity Apprentice” (9-11 p.m. ET), also on March 6.

For more detailed information and photography on these and other NBC series, please log on to www.nbcumv.com.
Source & More: NBC Entertainment Press Release
 
NBC has an interesting strategy with all the comedy shows on Thursday night. They just need the next Friends/Sienfeid to come along. Perhaps a new comedy will finally come along to energize the entire night.

Another thing I do like is that the appear to be letting shows go a bit longer before just yanking them. Perhaps it will let some actually gain traction. Some hit shows had very poor first seasons but gained an audience when they were allowed to at least try. Saying that I realise they have pretty much killed The Event because no way they will have an audience if they go off the air for 2.5 months, a long time for a show with that many plot lines.
 
Comedy does not work at 10 and 10:30. Never has, never will.

With all of the gaps it is filling with meaningless dramas, it needs to move some of these there.

NBC is last, again.
 
They probably no longer own the rights. My guess is that Carson Productions own them and think they can make more 4 in the DVD market.

Carson got a lot of control over that product over the years starting with when he charged NBC with breach of contract in the 60sa when they ran reruns without his consent during an AFTRA strike.
 

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