NBC to launch own service (good luck with that)!

Jimbo

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If someone is a fan of the new series, what other option do they have? My dad subs for one month out of the year for this very reason
I would have thought about watching Discovery, but I refuse to have to sub to a particular feed when I already have the same channel on D* as well as OTA ... neither witch get the show.
 

mwdxer1

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Being NBC that owns COZI, I wonder if that will be included? STIRR is great as they have TBD, Charge!, that we do not get OTA here.
 

mwdxer1

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Good fight is on cbs access too. I have cbs access commercial free option. Most of my viewing is on cbs. Only 4 shows nbc and 2 on abc. Nbc.com has a bunch of commervials. If they offer a commercial free option then it will be more successful.

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The problem with CBS All Access, if a person has CBS via cable/satellite, it doesn't matter, they still pay the same rate. At least NBC is including their streaming service for free if the customers subs elsewhere.
 

mwdxer1

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What's the point if they're going to hardwire ads into it?
There are ads in every commercial service. None are ad free. I have always felt that is a service has ads then it should be free. However, at this point the more the merrier in the streaming mode, as cable/satellite is getting so expensive. When we finally can stream most channels, I will go down to a small package with Dish so I can keep locals (As we do not get them all here) and the Super Stations.
 

harshness

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However, at this point the more the merrier in the streaming mode, as cable/satellite is getting so expensive.
Wait until Charter comes out from under their gubmint-imposed restrictions and see what you think then. I predict that by the time most decide that streaming is going to work for them, it will become relatively expensive.

Streaming and the cloud DVR model isn't a particularly efficient use of bandwidth.
 

MikeI

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Sep 25, 2004
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There are ads in every commercial service. None are ad free. I have always felt that is a service has ads then it should be free. However, at this point the more the merrier in the streaming mode, as cable/satellite is getting so expensive. When we finally can stream most channels, I will go down to a small package with Dish so I can keep locals (As we do not get them all here) and the Super Stations.
CBS all access has 2 plans. $5.99 with commercials and $9.99 without.

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harshness

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They could offer a lot of their older material like CBS has done.
Most of the better stuff is offered through syndication or other services. I doubt that The Cosby Show is going to be a big draw regardless of how great it was. Maybe they can re-master Bonanza.
 

buckeyebrian

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$12 per month? Well, I have CBS All Access which has some good original programs and a live stream in most areas, but the collection of older series is very limited.....and some older shows only have select episodes available to stream. Their "No commercial" option is $9.99 a month. NBC will have to improve on the CBS model(Because their library of shows is not as strong as CBS in my opinion) to attract customers who don't have subscriptions to cable or satellite,.if they offer an extensive library of vintage NBC and NBC-owned shows in addition to ALL of the current NBC shows and develop some compelling original programs(Like CBS) offered in a commercial free format it could be somewhat successful.
 

Zookster

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From the article from NBC-owned CNBC: NBC’s 2020 streaming service won’t be very compelling for cord cutters — and that’s by design

CNBC has also learned that the free version of service for pay-TV subscribers will include live linear channels, same-season episodes and past-season episodes. Customers will be able to watch NBC programming anywhere, on any device, independent of their cable provider’s footprint. NBC will have nonexclusive access to all of the programming it sells to Hulu for the streaming service, as part of the deal with Disney the two companies announced on Tuesday.

But the $10 version for cord cutters won’t include live linear channels and won’t include same-season shows. You’ll get a bunch of reruns, most of which will also be available on Hulu if you already subscribe to that service. And you’ll get a few originals for the streaming service, the quality of which is to be determined.

So what are you getting for your $10 a month? Not much at first. And that’s the point.

NBC expects its revenue from cord cutters on its streaming service to be “completely immaterial,” according to a person familiar with the matter. The company is actively trying to make its cord-cutting streaming service inferior to its pay-TV version. The service is primarily meant as a nice additional benefit for customers who already pay for cable or satellite TV.
...
But at launch next year, the NBC streaming service won’t be a compelling addition for cord cutters. And that’s the point.
 

harshness

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Sounds like a bona fide turd.

Of course there are the "I can't/don't wanna pay for TV" types who value the number of free channels (as opposed to the quality of their content) that will see this a some sort of blessing. I'm not convinced that this "service" is worth anywhere near what they're asking for it. I wouldn't put my company's name on something that was intended to steer prospective customers away.
 
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Zookster

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With all the content and licenses NBC/Universal controls, they could've actually put together a compelling streaming product, especially if it included live streaming of sports (NBC Sports Channel, Golf Channel, Olympic Channel, etc) and news (MSNBC, NBC, CNBC), along with content from SyFy, USA, etc. But instead they've opted to align their brand with parent-company Comcast's prevailing brand image with something that's overpriced, substandard, and not-competitive in today's (and tomorrow's) market.
 

harshness

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But instead they've opted to align their brand with parent-company Comcast's prevailing brand image with something that's overpriced, substandard, and not-competitive in today's (and tomorrow's) market.
Yet Comcast has a large number of customers that aren't going to leave at the drop of a hat. Offering up a unimaginative OTT alternative really only serves to confuse the OTT marketplace as being a few respectable services surrounded by a flock of half-baked camel chips.
 

Zookster

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Yet Comcast has a large number of customers that aren't going to leave at the drop of a hat. Offering up a unimaginative OTT alternative really only serves to confuse the OTT marketplace as being a few respectable services surrounded by a flock of half-baked camel chips.
That seems to be precisely Comcast's strategy, at least according to the linked article: "See, OTT alternatives to cable TV are so awful that even we totally suck at it."
 

Gobucks

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I think that's kinda what AT&T did with DirecTV now. Took channels away and raised prices.

It makes OTT look bad. They all want their golden goose back.
That seems to be precisely Comcast's strategy, at least according to the linked article: "See, OTT alternatives to cable TV are so awful that even we totally suck at it."
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harshness

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I think that's kinda what AT&T did with DirecTV now. Took channels away and raised prices.
This stems from their delusions about the value of HBO.

If they wanted a successful OTT service they wouldn't be offering half the channels for the same price as their satellite offering. That said, that may be what is required to keep OTT afloat absent revenues from fees and charges that make DIRECTV's DBS programming package rates almost look sufferable.
 

comfortably_numb

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The day of reckoning is near for OTT. There comes a point when over-saturation of the market becomes unsustainable and only the strongest survive. I see Youtube TV surviving, but I am not so sure about the others.
 

NashGuy

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From the article from NBC-owned CNBC: NBC’s 2020 streaming service won’t be very compelling for cord cutters — and that’s by design

The company is actively trying to make its cord-cutting streaming service inferior to its pay-TV version. The service is primarily meant as a nice additional benefit for customers who already pay for cable or satellite TV.
...
But at launch next year, the NBC streaming service won’t be a compelling addition for cord cutters. And that’s the point.
This upcoming service from NBCU clearly won't be their version of CBS All Access. It was previously reasonable to assume that would be the case but this news story makes clear it won't be.

CBS AA gives cord-cutters a live stream of their local CBS station (including sports and local + national news), plus on-demand access to current-season episodes of CBS series. And it costs $6 with ads. Meanwhile, the NBCU service won't offer ANY of that to cord-cutters but will cost $10 with ads! I think CBS AA is overpriced at $6 -- seriously, compare what you're getting there vs. the basic Hulu service at the same price. Hulu offers a lot more total content than CBS AA (although Hulu doesn't have any live sports or local content unless you upgrade to the $45 live TV plan).

With NBCU pricing the service at $10 for cord-cutters, they're right to say that paying customers will be immaterial to the service's bottom line. No one's going to sign up for it. It'll only be accessed by folks who get it as part of their overall cable TV bundle. This thing is basically a reboot of Comcast's Streampix service (which they often gave away as a freebie to TV and broadband subs) but with a few new original exclusive series thrown in.
 
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