Next Generation Content Protection Specification - AACS Made Available for Licensing

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Next Generation Content Protection Specification - ADVANCED ACCESS CONTENT SYSTEM (AACS) - Made Available for Licensing

Technology, Entertainment and CE Industry Alliance Collaborates to Expedite
Consumer Access to Next-Generation High-Definition Digital Entertainment

LOS ANGELES, Feb. 21 /PRNewswire/ -- AACS LA founders IBM, Intel
Corporation, Microsoft, Panasonic (Matsushita Electric), Sony, Toshiba, The
Walt Disney Company, and Warner Bros. Studios today announced the immediate
availability of AACS (ADVANCED ACCESS CONTENT SYSTEM) under interim licensing
agreements.

The AACS specification accelerates the ability of consumers to enjoy
exciting, new, flexible entertainment experiences and storage options, while
continuing to provide the traditional, straightforward playback mode, for the
next generation of prerecorded and recordable optical media such as Blu-Ray
and HD DVD. Additionally, AACS is designed to create unprecedented
flexibility, portability and security for entertainment content to be enjoyed
on networked home, portable PC or CE devices.

"This technology is the product of unprecedented collaboration between
the consumer electronics, IT and entertainment industries to facilitate the
next generation of high-definition entertainment," said Michael B. Ayers, AACS
LA spokesperson. "We're confident that AACS will immediately enable a host of
compelling new digital entertainment experiences for consumers around the
globe."

"While next generation HD players are in final assembly, and movies are
being mastered, the AACS architects are ensuring consumers can enjoy the HD
picture, sound and robust portability potential of AACS without any further
delays. Much more than just HD movies, AACS delivers new consumer
interactivity, portability and feature enhancement after purchase on a scale
like no other consumer digital entertainment system can," said Richard
Doherty, Research Director for the Envisioneering Group. "AACS represents a
cross-industry team of chip, consumer electronics, PC designers and content
creators, all dedicated to enriching the consumer's home and portable
entertainment experience."

The final license agreement for AACS is expected to be announced in the
coming months. In the meantime, companies in the consumer electronics, IT and
entertainment industries are now able to develop devices and solutions based
on the published specs and compliance rules.

More information on AACS LA and ADVANCED ACCESS CONTENT SYSTEM can be
found on the group's website, http://www.aacsla.com.

About AACS LA
Founded by IBM, Intel Corporation, Microsoft, Panasonic (Matsushita
Electric), Sony, Toshiba, The Walt Disney Company and Warner Bros. Studios,
the charter of AACS LA is to enhance consumers' entertainment experience
offered by the next-generation of media through flexible usage models. AACS
LA also offers to content owners the enabling technology they need to
confidently release their content. Content owners, service providers and
manufacturers alike benefit from the ADVANCED ACCESS CONTENT SYSTEM through
ease of implementation and the opportunity to reach and serve a broad cross
section of consumers. For more information visit http://www.aacsla.com.
 
" the charter of AACS LA is to enhance consumers' entertainment experience
offered by the next-generation of media through flexible usage models"


Ahahahahaa, suuuuuure...:rolleyes:
 

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