But is false advertising breaking the law per se, or must there be more to it-i.e. fraud?CPanther95 said:If it were determined that the ATSC standards apply to HDTV as a whole in the industry - then they would be breaking the law. It would be illegal to call it HD when it isn't. More important than refunds would be the requirement that they couldn't call it HD - that would be all it takes.
However, it has yet to be shown that they are under any obligations to adhere to the ATSC standards. While they used to reference those standards when defining HD, they no longer advertise those standards as the exclusive determinant of what qualifies as HD. Until someone (FTC) determines that the ATSC standards are the generally held standards in the industry - and the standards that shall be used when marketing HDTV - a lawsuit would lead nowhere, except to the degree that the press picks up on it and educates the public.
The obligation to adhere to ATSC standards is implied when they use the terms in which the ATSC has been granted the power to define (but have they been granted this power?).
It appears that HD has been given a definition to be 1920x1080i or 1280x720p at the different frame rates. I haven't seen anything else that changes this definition. Until this issue, there hasn't been a cause to fight for the sanctity of this definition.