That drives me nuts! I have my BD-30 right next to my A35, and the A35 has the open/close button on the left, right next to the tray. So I'm forever hitting the SD logo on top of the BD-30 and waiting for something to happen. :haha
I do like extras, features, gadgets, gizmos, etc., and have enjoyed the web features on HD DVD. That was my big wrong guess when I decided on the BD-30 - I figured it would take them a long time to do much with BD Live since it's optional, and I'd be able to enjoy the web features HD DVD. :river
Just my opinion with nothing to back it up, but Warner pushed the web features on HD DVD and I think the BDA promised Warner to get BD Live going in a big way to help convince Warner to jump on board.