Price increases June 25, 2026

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Choice going up $8
Also Entertainment genre mini pack $8
News genre $5

These are ones I've seen so far.
I'm sure they all are.
Mine is going up $14.00 per month. Just might be time. :mad:

Screenshot 2026-05-26 at 1.23.00 PM.webp


Why are prices increasing?

Thank you for being a valued customer. The cost of delivering the programming you enjoy, including movies, shows, and sports, continues to rise due to increased fees from TV networks. Despite these rising costs, we remain committed to delivering a best-in-class entertainment experience that exceeds expectations.
 
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the protection plan was great when it meant you could get new equipment every couple years, but nowadays, it's such a rip. if their equip fails, they'll generally replace it free anyway, so the protection plan doesn't get you anything anymore. Even if you needed a service call, the rep would offer the protection plan as a way to offset the service call.
 
Did DirecTV have a increase in January 2026?

edit-Announcement was in January, increase was in February 2026-


And in October 2025-


So three increases in less of a year, about 9 months.
 
Did DirecTV have a increase in January 2026?

edit-Announcement was in January, increase was in February 2026-

My last price increase was October 5, 2025. 263 days between my last price increase to the next price increase on 06/25/2026. Not sure who got an increase earlier this year but it wasn't me.
 
My last price increase was October 5, 2025. 263 days between my last price increase to the next price increase on 06/25/2026. Not sure who got an increase earlier this year but it wasn't me.
Had read another article that said fees went up also during that time period, so another increase to add of what I posted?
 
Had read another article that said fees went up also during that time period, so another increase to add of what I posted?
The one you posted was for people that had grandfathered legacy packages from years ago which didn't affect me. I went back and looked at my statements and I have had no increase since last October…which is way to soon to be having another one in June.
 
February wasn't an additional increase like CordCutters claims in their clickbait, it was just legacy packages like "Go Big" that weren't affected by the October increase. Those ATT TV Now era packages haven't been available for new signups in years and also weren't affected by some other previous increases.

The genre packs weren't part of any previous increases, in the time since they launched in February 2025, the AMC Networks, Hallmark, Paramount/CBS, Weigel and others joined, along with the ad supported tiers of AMC+, HBO Max and Vix

For Premiere you can place some of the blame on HBO Max, Starz and Paramount+. Everytime their D2C prices go up, nearly every provider that has them bundled eventually raises their price to match it.

In addition to all of those quiet renewals, there were multiple retrans disputes that were resolved.
 
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February wasn't an additional increase like CordCutters claims in their clickbait, it was just legacy packages like "Go Big" that weren't affected by the October increase.
So two increases in just 9 months?
 
The one you posted was for people that had grandfathered legacy packages from years ago which didn't affect me. I went back and looked at my statements and I have had no increase since last October…which is way to soon to be having another one in June.
What will be your total bill with all the fees included?
 
What will be your total bill with all the fees included?
Right now it is at $189.xx with currently $70 in monthly discounts so the total monthly is $259 before the next price increase. My $30 discount expires on June 7, 2026 so if they won't renew that discount I will be paying $233 monthly.
 
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Right now it is at $189.xx with currently $70 in monthly discounts so the total monthly is $259 before the next price increase. My $30 discount expires on June 7, 2026 so if they won't renew that discount I will be paying $233 monthly.
yech
 
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"The cost of delivering the programming you enjoy, including movies, shows and sports..."
 
I guess I am lucky. No price going up here. Still 0.00 for Entertainment package.
My apartment compound the landlord includes DirecTV streaming in the rent. (There is 5 buildings). If we want something more we pay the difference. But honestly there isn't much on there.
 
So two increases in just 9 months?
DIRECTV is far from the only provider having increases after 9 months instead of every 12 months. If you ever dive into the filings in a state where the public utilities commission regulates cable like Connecticut or NY, you'll see multiple rate increase filings. i.e. Spectrum has been doing it every 6 months with increases in July 2024, January 2025, July 2025 and January 2026. Some other providers don't even wait until the next increase before matching the D2C price changes for HBO Max, Starz, Paramount+, MGM+, AMC+, etc and do it as soon as they reach the 30 day notice requirement.

Meanwhile streaming only services launch with backers that let them set prices well below what their actual programming and operating costs are to build up their subscriber base, until their backers want a return on their investment and they start increasing prices, dropping channels like YTTV did with most of the RSNs, and Fubo did with WBD and NBCU, deciding to keep costs down by catering to non-sports viewers like Philo and Frndly, or folding entirely like PS Vue and Vidgo. They also don't need to deal with station groups like Nexstar, Sinclair and Gray to get access to the Big 4 as the retrans laws covering cable, telco and satellite do not apply to streaming only providers, and with CW's live sports including NXT joining ESPN Unlimited, they will be able to bypass Nexstar entirely.
 
Entertainment $97
Choice $131.99
Ultimate $153.99
Premiere $195.99
Optimo Mas $103.99
I wish. The current cost of Ultimate on my account is $173.99/month and that is going up to $186.99 on June 25, 2026.
 
DIRECTV is far from the only provider having increases after 9 months instead of every 12 months. If you ever dive into the filings in a state where the public utilities commission regulates cable like Connecticut or NY, you'll see multiple rate increase filings. i.e. Spectrum has been doing it every 6 months with increases in July 2024, January 2025, July 2025 and January 2026.
And I have given the term 'yech' to Spectrum many times in the past based on their prices.

Some other providers don't even wait until the next increase before matching the D2C price changes for HBO Max, Starz, Paramount+, MGM+, AMC+, etc and do it as soon as they reach the 30 day notice requirement.
Has nothing to do with DirecTV raising the monthly prices twice a year, specially since those services only has increases once a year.

Those services are a extra no matter if you subscribe to a Live TV service or a cord cutter.
Meanwhile streaming only services launch with backers that let them set prices well below what their actual programming and operating costs are to build up their subscriber base, until their backers want a return on their investment and they start increasing prices, dropping channels like YTTV did with most of the RSNs
That was the smartest decision YTTV made, since afterwards, YTTV had a incredible growth in subscribers, now at about 13 Million, grown to become the #2 Provider behind Charter/Spectrum, vs DirecTV, who has shrunk to become the #4 Provider, about 8 Million subs ( was about 24 Million, roughly 10 years ago).

The RSNs receive very low ratings, the vast majority of people do not care for them, hence why the times are catching up to those channels.
 

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