- May 29, 2006
[FONT=arial, helvetica, sans-serif]Retailers Up Blu-ray Presence[/FONT] [FONT=arial, helvetica, sans-serif]
Author: ERIK GRUENWEDEL
Posted: April 28, 2008[/FONT]
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[FONT=arial, helvetica, sans-serif]Following a marketing lull at the conclusion of the format war, retailers Best Buy Co. Inc. and Circuit City Stores Inc. this week ramped up promotional efforts for Blu-ray players and movies.
Richmond, Va.-based Circuit City is offering a free Blu-ray title with the in-store purchase of two $29.99 BD titles. It also sells Sony’s 1080p BD player for $400.
Spokesperson Jackie Foreman said the promotion was to help consumers invest “with confidence” in next-generation titles.
“We think [Blu-ray] will be a milestone in home entertainment,” Foreman said.
Best Buy is running a clearance sale on Samsung’s 1080p BD player for $500, after deducting the $100 mail-in rebate. It also carries the Sony 1080p player for $400.
The Minneapolis-based No. 1 Blu-ray retailer, which claims more than 500 BD movies, including online selections, is offering a $10 gift card with the purchase of two BD titles from the following group of Sony Pictures Home Entertainment releases: Casino Royale, Superbad, Resident Evil: Extinction, Surf’s Up, Spider-Man 3 and Open Season.
Best Buy spokesperson Brian Lucas said the retailer is doing “whatever it can” to educate people about Blu-ray, including informing them the format war with HD DVD is over. [/FONT]
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While I agree it does not have the "WOW" factor of the jump from vhs to dvd, my wife and I greatly enjoy movies so knowing Im seeing it in the best form possible is important.