SC to become Shaw Direct

[Satellite Expert]

SC will be rebranded over the next year or so as "Shaw Direct".

 

[Mr Tony]

I remember when Shaw didnt want folks to know Starchoice was their's...

 

[Jumbo Dumbo]

I suspect that this has more to do with the upcoming launch of Shaw Cellular in parts of Western Canada. They'll probably have some sort of satellite/cell bundle.