Sherwood To Add Blu-ray, LCD TVs

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Sherwood To Add Blu-ray, LCD TVs - 8/26/2008 11:25:00 AM - TWICE


Cerritos, Calif. — Audio supplier Sherwood plans a CEDIA Expo launch next week of its first two Blu-ray players and, under its high-end Newcastle series, a return to the TV market with two LCD TVs.

The players are the $499-suggested BDP-6003, due in September, and the $299-suggested BDP-5003, to follow in October. The 6003 is intended for “sheltered distribution,” and the 5003 is targeted to the mass market, said Jeffrey Hipps, marketing and product development senior VP.

Both models, however, are Blu-ray Profile 1.1 players with BonusView capability; 1080p up-scaling of DVD; front-panel USB Host port; and composite-, S- and component-video outputs to go with its HDMI 1.3 output. Both feature decoding of all authorized Blu-ray surround formats. The 6003 adds 5.1-channel analog output for connection to early A/V receivers, while the 5003 features two-channel analog output. Both players also play discs encoded with DivX, JPEG and MP3 files, and both feature coaxial and Toslink digital audio outputs, 192kHz/24-bit audio DACs and Ethernet port for firmware upgrades.

“Decoding TrueHD and DTS HD Master Audio and sending the results through the multichannel analog pipeline is still rare and expensive,” Hipps noted. “Denon is at $1,000, and Panasonic and Sony are at $500 or above. It [5.1 analog output] opens up lossless audio to users who don't have HDMI receivers. That's still a pretty sizable market.”
 
The Panasonic's and Sony's are profile 2.0. Sherwood is bumping heads against Samsung and (likely) LG which are also profile 2.0.

When are Sharp and Philips reentering the game? When are Mitsubishi and JVC introducing players to the US market?
 
I hate when companies enter into a field where they have no experience. Kind of like Kellog's deciding to build cars. Stick with what you know.
 

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