Your right, except, that same thing has been going on since the early days of Cable ...It's greed on the networks, a few companies own all the channels and in order to get the good one or two they have, they make the providers buy all of them including the ones no one wants. Figure Disney, NBC Universal, Warner, Paramount and Fox are each getting $10-$20 each of that $88.99. Then the regional sports gets their $15.99!