Streaming services using linear TV to help with income

[MartyDe]

Interest article. It seems like a good way to help the bottom line.

Why your favorite streaming shows are showing up on traditional TV

With shows like Hulu's "Only Murders in the Building" showing up on Disney's ABC, legacy media companies are finding that exposure on TV networks can help expand the audience for their streaming series — and avoid leaving money on the table.

www.latimes.com

 

[ncted]

Interest article. It seems like a good way to help the bottom line.

Why your favorite streaming shows are showing up on traditional TV

With shows like Hulu's "Only Murders in the Building" showing up on Disney's ABC, legacy media companies are finding that exposure on TV networks can help expand the audience for their streaming series — and avoid leaving money on the table.

www.latimes.com

It never made sense to me that so much content was streaming only. Sure, maybe you want some streaming first shows, but why not monetize whatever you produce in whatever way you can.

 

[Bruce]

Interest article. It seems like a good way to help the bottom line.

Why your favorite streaming shows are showing up on traditional TV

With shows like Hulu's "Only Murders in the Building" showing up on Disney's ABC, legacy media companies are finding that exposure on TV networks can help expand the audience for their streaming series — and avoid leaving money on the table.

www.latimes.com

Shows from streaming (and cable, like Yellowstone) were placed on the Networks, so to fill in because of the strike.

But now, during this transition time, this will be happening a lot more, premiering on paid streaming first, then on free Broadcast Networks a year or so later.

Kind of like the old days, when movies that were at the theaters first, then on the networks 2 or 3 years later.

This will help the bottom line of course.