I was price shocked when I went to BB & CC looking for an HD reciever. I didn't buy one today because the freaking HDMI cable was more than the reciever. I thought it might be intresting for us to share stories of how stores are using the HD craze to rip people off. I went to radio shack after buying my HDTV and the manager tried to sell me special HD coaxial cable that was twice the price of their normal coax. Then she tried to sell a special super HD antenna. I told the lady I purchased the exact same antenna about seven years ago. I almost bought a plasma TV at BB and the salesman tried to sell some super surge protector for $175. He assured me that I would need it. I found a similar one at K-Mart for $50. Go price TV stands at CC & BB and you will see they are like $200. I found a similar one at Target for $60. The salesman at CC told me these were specially constructed to hold the weight of the HDTV! LOL! Look at DirecTV's 2 year commit for activating an HD box. They know we want and it seems everyone is trying to stick it to us. I love the OTAHD I get now. It is awesome. I just find it funny how these stores are trying to rip everyone off.