Or call in and mention your loyalty and that you are interested in upgrading to HD and would like a good incentive to do so. And as always, be nice and nice things might happen. If standard CSR can't/won't give you an offer you consider worthwhile, say thank you, hang up and call back. The next CSR might be more generous.
But if you are trading in your old equipment for new HD DVR(s)/Receiver(s), you may get a discount that way. I was with D* for several year (about 7) when upgraded to HD and was able to get free HDDVR by trading in old "owned" SD Receiver. Then less than 2 years later upgraded other old Tivo unit to HR20, and got the same "free" deal plus I got to keep the Tivo.
So deals are possible...just be nice
