Except for Sony Computer Entertainment which always knocks out award-winning killer titles. Sony's development houses always put out a killer product. Sega and other companies like Ubisoft are probably starting to see that the videogame market is changing shape dramatically this generation. It will be interesting to see how they do business this time around. Xbox was by no means a failure, but really didn't get to see the original titles that PS2 and Gamecube had. This might change if MS plays its cards right (which a big part is winning the Japanese market).