Another detailed study on the issue was just published. Much smaller sampling, but main highlighted takeaways are
Interesting graph from article:
- 65% of respondents said TV bundles force consumers to pay for channels they don’t want, with 73% saying they’d prefer to choose the channels included in their TV package.
- 46% of those 18- to 29-years-old said they use streaming platforms more often than traditional cable or satellite TV, more than double the 20% who use traditional television more often.
- Overall, a 42% plurality of Americans use cable or satellite TV more than streaming services, compared with 27% who said they use streaming platforms more.
Interesting graph from article:
