Warner to release a Blu-ray title before it's available on DVD

[gadgtfreek]

Warner to release a Blu-ray title before it's available on DVD - Engadget HD

Yeah yeah, I know the movie sucks, but its an interesting idea.

 

[navychop]

Well, I think we saw it coming. Just sooner than I expected, personally. Lame doesn't begin to describe that flick. More will follow. Just wish they'd have picked something with legs to be the first one.

 

[gadgtfreek]

I think this and unrated/directors cuts as blu only are great ideas.

 

[navychop]

What's the phrase? "Product differentiators?"

 

[mike123abc]

They probably picked a movie with a low marketing budget to test. Having a bunch of ads with 2 dates probably will confuse too many consumers...

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[gadgtfreek]

Product differentiation - Wikipedia, the free encyclopedia

 

[jayn_j]

I think this and unrated/directors cuts as blu only are great ideas.

which would further position BD as the videophile niche. Don't forget that Laserdisc played this "special edition with extras" trick for years.

 

[gadgtfreek]

which would further position BD as the videophile niche. Don't forget that Laserdisc played this "special edition with extras" trick for years.

I can't forget, I know nothing of laserdisc

 

[TuxCoder]

But the real question is, when will this movie be released on VHS?

 

[jgags6]

That movie really sucked, I thought it looked kinda good

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[diogen]

It turned out to be a hoax
Warner to release a Blu-ray title before it's available on DVD - Engadget HD

**UPDATE** New Line has clarified and the DVD will be released the same day.

Diogen.

 

[gadgtfreek]

Hoax is the wrong word (something intended to deceive; deliberate trickery intended to gain an advantage)



New Line Says 'Be Kind Rewind' on Blu-ray | High-Def Digest



Here's hoping they consider the idea in the future.