If I was a casual sawker fan, I would not sub to Setanta. It seems the casual fans are happy to watch what ever game is on at the time, for the most part. I am subscribing to Setanta because my second religion is Manchester United. The United games that are on Setanta make $15 more reasonable.
The ability to have nearly every United game spread out on all of my channels makes $15 a bargain for me. However, I too would like to see Setanta bunddled into the sports pack. Hopefully when the Directv deal expires, Dish can change the price up a bit. On the other hand, if Setanta and Dish are happy with their customer base at $15 a pop, I don't think they will change things.