[Michigan] WUPM 106.9 Ironwood gets new owner, more power

[Mr Tony]

WUPM 106.9 in Ironwood got a new owner recently (well in October)...and I know "radio" will be happy to hear.
The guy who bought it is a local and the morning DJ there. So its still a locally owned station
it was owned previously by a company that was made up of 11 local residents


So what did he do as owner? As of few days ago they basically DOUBLED the power. They were 53,000 watts...and now they are a full 100kw

WUPM 106.9fm is now broadcasting at 100,000 watts of power, this upgrade virtually doubles our previous power. Ashland, Minouqua/Woodruff, Park Falls/Phillips, Ontonagon, areas and beyond should be noticing improved reception.

With our new tower, using the latest in high gain broadcast antenna technology, and 100,000 watts of power we are now the most powerful FM radio signal in the area.

 

[Mr Tony]

Forgot to mention they just replaced the tower last November...the old one collapsed on April 1, 2015 as part of a wind storm there

MICHIGAN:
WUPM/106.9 (Ironwood) says high winds toppled its tower late Wednesday or early Thursday. FCC records indicate the 300-foot tower near Bessemer had stood since 1961. WUPM's Adult Top 40 format has been moved to sister station WHRY/1450 (Hurley) and FM translator W225AV/92.9 (Ironwood), displacing the Oldies format normally heard on WHRY. The stations are licensed to Big G Little O Inc., a company owned by 11 local residents. (4/2/2015)

 

[Mr Tony]

When I lived in Duluth if the weather was right (and if I got on top of the hill...outside of the inter-modulation) I could pick it up in the truck