Right now, poker is on fire! It is gaining widespread popularity across the U.S. like never before – many top poker professionals are now household names and Hollywood celebrities are making regular appearances at poker tournaments in Vegas, Reno, and around the world. In light of this growing popularity, DISH Network is offering more poker content than ever before in our Pay-Per-View offerings, DishHOME Interactive Channel 100, and across our entertainment packages. Pay-Per-View Poker • World Series of Poker Final Table – Live! On DISH Network Pay-Pay-View – August 10, 2006. For the first time ever, the World Series of Poker Final Table is available live on DISH Network Pay-Per-View at 5:00 PM ET on August 10, 2006. Customers can watch their favorite players outwit, bluff and fold, right as it happens! One player will walk away with a jackpot of up to $10 million. If a subscriber can’t make it for the start of the event, he or she can order anytime while it’s airing. Replays will be available through August 13, 2006. Price: $24.95. • Gamblers Guide – Online Poker and Blackjack – Premieres August 7, 2006, and runs through the end of the month. This one-of-a-kind series puts viewers in the game with top authorities in the world of gaming. The first program brings subscribers closer to the world’s best poker pros including Todd Brunson (winner of eight major poker championships and son of the legendary Doyle Brunson), and Mike Matusow (two-time winner of the World Series of Poker). Then it’s to the Blackjack tables with gaming expert and best selling author Barney Vinson, who teaches everything from the fundamentals, to advanced strategies to help players leave the Blackjack tables a winner. Price: $6.95 • Final Table Poker with Phil Gordon – Premieres August 7, 2006, and runs through the end of the month. Final Table Poker brings viewers inside the mind of poker pro, Phil Gordon. They are able to listen in on Phil’s every thought as he plays at the final table of a high stakes No-Limit Texas Hold’em Tournament. Additionally, they can also learn Phil’s secrets on pot odds, dominated hands, selective aggression, bluffing, tells, and much, much more! Price: $9.95 Ordering Pay-Per-View – Customers may order these great events online at www.dishnetwork.com/ppv, through their remote, or by calling 877-DISH PPV (347-4778) – there is a $1.00 ordering fee for phone orders. DishHOME Interactive Texas Hold’em • Texas Hold’em Poker – New Interactive Game on Playin’TV™ – August 9, 2006 Subscribers can now enjoy playing the most popular poker game, Texas Hold’em, right from their own TV and remote control, in the comfort of their home – without losing a dime! Texas Hold’em Poker is a new game offered in the Playin’TV game package on DishHOME Interactive Channel 100. Playin’TV costs $4.99/mo. and provides a variety of action, adventure, sports, casino-style, puzzle, board and strategy games. The Playin’TV game package will include Texas Hold’em Poker on August 9, 2006. This game features highly realistic poker, great graphics, choice of three modes including Beginner, Limited and Tournament, and even the capability of selecting the number of opponents and their playing styles! Trip for Two to Las Vegas! – Playin’TV Texas Hold’em Competition – Effective August 31, 2006 through September 30, 2006 – DISH Network customers who subscribe to Playin’TV and play the Texas Hold’em poker game may be eligible to enter a competition to win a trip for two to Las Vegas that includes airfare and accommodations. Customers can go to the consumer website at www.dishnetwork.com/content/products/itv/poker.pdf to learn more about the game rules and terms and conditions.