AMC could lower their per-sub rate, if they were added to AT120/120+, and end up making more money. That would be due to the direct revenue paid by Dish, plus the indirect revenue from increased ad rates based on higher viewership.
Dish could see add'l revenue from new subs. OTOH, people might lower their packages. But, it's unlikely that many are subbing to upper pacvks just for AMC.
Dish could see add'l revenue from new subs. OTOH, people might lower their packages. But, it's unlikely that many are subbing to upper pacvks just for AMC.